Legal
Cookie Policy
Last updated: [DATE]
Cookies are small files stored on your device when you visit a website. This page sets out which ones we use, which need your permission, and how to change your mind at any time.
Cookies we use without asking
UK law allows some cookies to be used without consent, because they are either essential to the site working or low risk. Since February 2026 that includes basic first-party analytics used only for aggregate statistics.
| Purpose | Set by | How long |
|---|---|---|
| Making the site work — remembering your cookie choice, keeping the contact form secure | WordPress, Contact Form 7 | Session to 12 months |
| Counting visits so we can see which pages are useful, in aggregate only | First-party analytics | Up to 24 months |
Cookies that need your consent
These are set only if you accept them in the banner. Advertising and remarketing cookies are not covered by any exemption and always require consent.
| Purpose | Set by | How long |
|---|---|---|
| Measuring which adverts lead to enquiries | Google Ads conversion tracking | Up to 90 days |
| Showing our adverts to people who have visited before | Google Ads remarketing | Up to 540 days |
| Detailed analytics about how the site is used | Google Analytics | Up to 14 months |
Where you consent, Google may use that information as an independent controller. Google explains this at business.safety.google/privacy, and lists its own cookies at policies.google.com/technologies/cookies.
Changing your mind
You can change or withdraw your choice at any time using the cookie settings link [COOKIE SETTINGS LINK OR BUTTON]. Refusing is as straightforward as accepting, and refusing does not stop you using the site or contacting us.
You can also clear or block cookies in your browser settings. If you block the essential ones, the contact form may stop working.
Questions
Email Empireroofcarebuilding@gmail.com. For more on how we handle your information and the rights you have, see our Privacy Policy.